Halloween is back, and it’s back with a bang.
According to a new report, adults are the most popular holiday decoration consumers.
The report, based on consumer surveys conducted by consumer intelligence firm Kantar, found that adults are most likely to choose a candy and other Halloween-themed decorations as their favorite holiday gift.
And the Halloween decor trend is picking up steam.
“We’ve been seeing a lot of interest in Halloween-related decorations on Amazon,” said Sarah Brown, a spokesperson for Kantar Consumer Research, in a statement.
“This is because people are really into buying Halloween costumes and decorations for their kids, as well as making Halloween decorations themselves.”
The survey also found that children are more likely to like decorations for themselves.
Nearly a third of adults and children ages 8 to 11 said they prefer a Halloween decoration to a toy, while 36 percent of adults ages 16 to 19 said the same.
The survey surveyed 4,000 adults, with a margin of error of +/- 2.5 percent.
But it’s not just the Halloween costumes that are making their way into people’s homes.
“More than 80 percent of people in our study said they’d like to own a piece of the holiday decorations,” Brown said.
That includes most children, with the majority of adults saying they’d prefer a costume to buy, and a majority of children ages 4 to 7 and those ages 10 to 12 saying they want a Halloween costume.
This trend is even more evident in the decorations they choose to decorate.
About a third (33 percent) of adults said they want to decorates a house with a holiday decoration, and 18 percent of children said they would like to decorating their house with the decorations.
But while Halloween decorations are a popular choice among adults, kids seem to be more into other holiday treats.
About 40 percent of kids ages 5 to 12 said they wanted to decorinate their home with Halloween-style treats, while 22 percent of those ages 15 to 17 and 14 percent of all children said the exact same.
These kids aren’t just playing with their decorations, either.
“They also say that they want things to be personalized,” Brown added.
For example, 41 percent of the children said that they’d rather have Halloween candy than a Christmas candy than to decorat their home to look like a candy store, while 37 percent of teenagers said the opposite.
“I think they want it to feel like the Christmas decorations, and that they can decorate their house in any way they want,” Brown noted.
Children are also more likely than adults to want to use a different kind of decor.
About 44 percent of adult children said their favorite Christmas decoration was a Christmas tree, while 34 percent of teens said the following.
The most popular decor for kids in this age group was a candy can.
And just under half (47 percent) said their parents would prefer a candy cane instead of a Christmas can.
A candy cane was the most common choice for kids, followed by a can.
The researchers say this trend has been on the rise in the past few years, with more kids opting for decorations that mimic holiday flavors.
But that doesn’t mean kids are completely sold on their favorite decor.
“In terms of the Halloween decorations, we did see a slight drop off in favor of the more traditional Halloween decorations from previous years,” Brown explained.
But, “we still saw that more than half of children who had the same holiday decorations said that Halloween was the one they wanted more of,” she said.
The next most popular item children said would be their favorite Halloween decoration was Christmas decorations.