The National Geographic Society, in conjunction with the Fire Department of Canada, today announced that it will launch a campaign to educate people about firefighting.
The campaign will focus on two key areas of firefighting: water and sanitation.
“Water is critical for human health and for life,” said National Geographic Vice President of Marketing, Sarah Fagan.
“It’s critical to our ecosystem, to the planet, to our economy.
And it’s essential for the human condition.
So it’s not surprising that water is also an important target for the National Geographic Firefighting Teams.”
This will be the third time that the Society has launched a campaign around water in partnership with the fire department of Canada.
The first time was to highlight the importance of water as a critical component of a safe and resilient society, and the second time was for the firefighting of the North Sea in partnership to highlight water as an important component of fire suppression and recovery efforts.
“The water that surrounds us, and particularly the water around our bodies, is critical to a healthy body, to health and to our ability to function,” Fagan said.
“And that’s why we’re launching this campaign to provide an opportunity for people to learn more about fire, to get better at water, and to share their knowledge.”
This campaign will be led by a national team of experts who will be trained and equipped by the National Fire Science Center, along with experts from the Canadian Armed Forces.
The teams will also have a dedicated fire fighter to help guide them through the challenges that come with protecting the most precious resource in our land: water.
The National Geographic team has been actively participating in public outreach in Canada and the United States in order to educate the public about water.
In June 2017, the Society launched a social media campaign that shared the story of one young woman who learned about the importance to share water, water resources and safe drinking water.
“She was so excited to learn about water and share it with her family and friends,” said Dr. Laura O’Leary, the senior science adviser for the Society.
“She was excited to find a place where she could share that with people she never had the opportunity to do before.”
Fagan said that this campaign is a great opportunity to educate young people about how water is important to the safety of people and the health of their communities.
“We know that water has a very big impact on health and wellbeing and well-being,” she said.
“It’s the most common resource in the world, it’s the source of life support for animals and plants, and it’s also the source for the most dangerous contaminants that cause human disease and death.
So we want to make sure that people are getting the right information about what’s at stake in this important issue.”
The campaign is being supported by a grant from the Natural Resources Canada, with funds available to the teams in Canada, the United Kingdom, Australia and New Zealand.
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